Chad's post was asking if we have ever been persuaded or pressured into buying something, just because of the logo or brand name that comes with it. I think to an extent just about every purchase I make comes from brand names and logos, so my answer would definitely be yes.
Every shoe I own is Nike, except for my Sperry boat shoes. I like Nike, I like the quality of the product, the reputation they have made for themselves, and the style of the shoe. If I saw identical shoes Nike and Adidas, without a doubt I would pick Nike. And even if I saw say a Reebok shoe I liked more than the Nike, I may still go with the Nike. I like Nike, I am a loyal customer, and I also know the quality product of Reebok is no where near Nike's.
Another example is clothes. I used to work at Abercrombie and Fitch in a mall back home. Everyone would come in and buy their stuff, which they were really just buying the logo of the moose with the preppy look clothing style. Then they go home and wear it, marketing the Abercrombie moose logo for others to see. Then the others that see and like go in the store, buy the goods, and it just keeps repeating itself, like a circle. The best form of advertising, and it is 100% free for the company.
Do you think you maybe self-consciously brand name shop?
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