Thursday, February 18, 2010

Toyota still trying to sell

I find it quite interesting that if you go on Toyota's homepage, the first thing you see is an ad for a new car. And the recall is on the bottom left, and the color of the box is red. The reason I am telling you that the color is red is because symmetrically on the other side is another red sox talking about special shopping offers. So they really didn't make this recall their number one priority on the web site, rather their brand new Sienna minivan or whatever car they decide to put on the site. I think Toyota really shouldn't have tried to cover this up, and now that it is out, should be making it their number one action to make it easy, find the problem and a solution for that matter, and get this squared away so they can earn their solid reputation back.

I don't know if everyone remembers what happened to Tylenol back in the early 1980s. Someone was taking the pills out and putting poison in the bottles instead. Because back then there was no seal over the bottle so you could easily switch them without a problem. Now, when Tylenol found out about this, they made mass amounts of announcements via television and radio and newspaper (the internet wasn't really around for the general public at that point) saying throw away or turn in your Tylenol no matter what, all Tylenol. They didn't try to hide it, knowing how much it will cost them (that is why car companies try to hide recalls, they'd rather just pay off a few settlements to families than fix the problem), they actually cared about the lives of their customers. Now, they didn't turn around over night, but today Tylenol has grown into one of the biggest medicine producing companies in the world; and many think that it is because of how they handled their crisis situation.

Don't you think Toyota should have handled their situation similar to Tylenol? Although I do think Toyota will get through this and eventually be back on top, I don't agree with anything they have done in regards to handling this awful dilemma. Do you think Toyota will get through this?

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