Advertising cost money

I didn't really know what to title this post, so I made it pretty general. I went to Mt. Sunapee today and while inside the lodge I noticed there was a big Under Armor sign in the window of the ski shop inside. The first thing that crossed my mind was how much money is Under Armor paying just for that meaningless sign there. Then I wondered if having that sign there really generates people to go in and buy Under Armor apparel. If I am going skiing, I am not going just to go shopping at the overpriced ski store. If I needed something desperately for that day then sure I would buy it, but knowing it was Under Armor wouldn't change my mind. Then it makes you think, since Mt. Sunapee has a good product, a well-respected mountain, Under Armor was interested in having their product sold there. So, not only is Mt. Sunapee successful financially with their own accomplishments, they also are paid by other companies to let them advertise at their mountain. So, it really does pay to be successful. Do you agree that people want to advertise where there is success?